Franchise Sales and Recruitment

What is Sale?

When a product or service is transferred to someone for money it is called sale. In the present day business, sale denotes influencing or persuading others to buy. The early origins of the word however remind us that selling in its purest sense should aim to benefit the buyer more than the seller. Selling is truly sustainable - as a profession, a career, a business activity, and the mainstream work of a Franchise - when it focuses primarily on the customer benefiting from the relationship. The seller is an enabler, a messenger, a facilitator - a giver.

FRANCHISE

In this background Franchise sales assume significant importance. In the first instance what is a Franchise? A franchise is when someone pays to set up a branch of an already successful business. It's a form of business where an already set up business organisation which has a successful product or service enters into a continuing contractual relationship with the new entrant into that business under the former's trade name/brand and normally with his guidance in exchange of a retainer or fee. Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the supplier's trademark and distribute the supplier's goods. In return, the Franchisee pays the supplier a fee. Thirty three countries, including the United States, and Australia, have laws that explicitly regulate franchising, with the majority of all other countries having laws which have a direct or indirect impact on franchising.

Franchise Selection

A franchisee makes earnings from the sales. The more the sales, obviously greater will be profit. A prospective franchisee needs adequate self confidence and should also have strong entrepreneurial spirit and inquisitive skill. It is important for a franchisee to enjoy his/her business because when he/she takes the required amount of interest, it helps him/her to grow faster and acquires the requisite level of understanding and knowledge and gather more information in the market and keeps himself updated.

What to do before buying a Franchise?

• Do the research.
• Look at the alternatives.
• Talk to the existing franchisees
• Obtain customers views/feedbacks/choices
• Have a discussion with bank managers.
• Read the franchise trade magazines, newspapers, and websites.
• Attend franchising exhibitions.
• Seek advice and opinions of friends.
• Do some local market survey to gauge demand for the products and services.
• Test the reputation of the franchising companies.
• Also test their claims about pricing and any other relevant business claims or information.
• Talk to the existing employees and get to comprehend their willingness, ability and capacity to perform
• Identify the areas of their improvement and take a view whether to take them along or go in for fresh recruitment.
• Do not keep an employee who is not able to deliver.

When someone works in a service or product area that he loves, he/she will enthuse about it, and his/her enthusiasm will be conveyed to his/her customers and everyone he/she meets. If the prospective buyer value the customer above all else, do the existing employees too? If they do not then they may not be fully in tune with Franchise style and business philosophy. Finding a good emotional and philosophical match with chosen franchising company is almost as important as choosing the right sort of business. Given sympathetic and genuinely relevant support one can achieve almost anything - be sure that franchisor will be able to provide it. In other words, the mainstream work of the franchise and its manpower planning and development go hand in hand. One is not effective without the other. Both are complementary to each other. When one really enjoys the franchise, he/she recruits people who too are not only knowledgeable and professionally sound but are also interested in the type of work they are being employed on. So enjoyment and expertise help recruit better people. People like to deal with enthusiastic suppliers - people who love their work and the work becomes a way of life, rather than just a means to earn. In this manner naturally there will be boost in sales. Franchise sales are entirely dependent on the employees, their training and education and their sales acumen. It is the quality of employees and the quantum of interest taken by them that will promote franchise sales and consequently the profits of the Franchisee. In this regard the Franchisor guides and helps the Franchisee and its employees from time to time. Moreover, the franchisee has the benefit of using system's wisdom and the ability of the network with peers who share the same goals. A boost in sales in brand strengthens the franchise business. Value based selling and coupons can help. For this it is necessary to undertake surveys, store walks and obtaining input from employees. In this way the Franchisee can feel the pulse of the market. It is also desirable to develop a win-win scenario between Franchisee and Customers as well as between Franchisor and Franchisee. Efforts should be made to create a fairly high level of trust between the Franchisee and the Franchisor.

Importance of proper Recruitment

Employing the right person for the franchise is the most important part of the venture. An effective recruitment and selection process reduces costs. These processes match up the right person with the right job skills. Interviews and background checks ensure that Franchise employs a candidate who is reliable and carries out the planned objectives for providing quality services and products to Franchise customers. The overall aim of the recruitment and selection process should be to obtain at minimum cost the number and quality of employees required to satisfy the needs of the Franchise. The recruitment and selection process is the time not only to identify a candidate who has the experience and aptitude to do the job that is needed, but also to find someone who shares and endorses Franchise core values. The candidate will need to fit in well within Franchise culture. Selection and recruitment process should provide an employee who adapts and works well with others in the Franchise business. Hence the importance of proper and economical manpower planning, selection, training, placement and supervision. This positive attitude will affect the quality of your products or services, and ultimately, your customers' perceptions of the franchise. ..... Continue reading at: http://www.businesses2sell.com.au/blogs/2013/12/franchise-sales-and-recruitment.php